GAMES 09 (Games Alliance Middle East Show)

The Games Alliance Middle East Show 09

The alliance, comprising of Microsoft Xbox 360, Sony PlayStation, Pluto and RED, announced that the three day event will see keenly anticipated upcoming games being showcased for the very first time in the Middle East. Pre-register now for a chance to win prizes and be the first in the region to play hugely anticipated titles including Pro Evolution Soccer 2010, Modern Warfare 2, FIFA 10 and Assassin’s Creed 2.

The press conference, held at Emirates Towers to announce the event, was headed by Tim Stokes, Sales & Marketing Director, PlayStation Division, Sony Gulf FZE, Aman Sangar, Product Marketing Manager – Interactive Entertainment Business | Entertainment & Devices Division, Microsoft Middle East, Michael Wombwell, CEO of Red Entertainment Distribution and Rami El Hussein, Managing Director of Pluto.

‘The idea behind the GAMES show is to bring the same level of excitement to the region compared to E3 and the Games Convention shows held in the US and Germany,’ commented Aman Sangar.

‘With the introduction of PS3 and popularity of games like Singstar and Buzz, the demographics of gamers has expanded greatly to include girls as well as parents,’ added Tim Stokes,

Game distributors Michael Wombwell and Rami Elhussein agreed that even during times of recession, gaming is one sector that has continued to grow.

Following the success of GAMES 08 this year’s show is set to be twice times the size of last years which was held in the Grand Hyatt. With each year’s show growing bigger and better, GAMES 09 is the only arena in the region that allows gamers the chance to try out new releases before anyone else.