Study goes stats crazy on Angry Birds, details why its so addictive

By on September 13, 2011

Single players seven times more likely to feel sadness than married players after playing Angry Birds. True story.

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First Impressions
My reaction is

I never could wrap my heads around Angry Birds – what’s so special about throwing cutesy birds at green colored pigs, anyway? Plus, I have been playing similar games on my PC for years (God bless Flash games)! And then I see my friends, family and other people engaged in the quest of these tiny birds and I ask myself – why, just why is the game so addictive?

And then I find this – a 1000-person survey conducted by AYTM that aims to answer just that question. Guess I can close my Google-search now.

The research, called the “Story of psychology, sociology and addiction”, takes a look at the various aspects of how, when and where the game is downloaded and played. It’s a neat little chart and has some truly interesting stats to share, such as: males are 35% more likely to purchase Angry Birds than females, that gamers play Angry Birds for 200 million mins per day, and that Rovio Games, the developers behind the game, are valued at $1 billion – as much as the Jetblue airlines!

Going into the ‘psychology and addiction’ bit, AYTM finds that over 23% of surveyed participants felt “very relaxed” after playing Angry Birds. However, it also found that unemployed people are two times more likely to feel anxiety and anger after playing the game than those who are employed. People aged between 18-24 are five times more likely to worsen their mood than those who are 25 and above. Interestingly, single players are seven times more likely to feel sadness after playing the game than married players.

Of the participants surveyed, 13% admitted of feeling “addicted” to the game, while 54% said they “occasionally” felt that urge to keep on going. A Ph.D holder was roped in to better understand the addiction. According to him, one of the reason why the game was so damn addictive is due to our dopamine system, which goes into an overdrive while playing the game. The need to “know what will happen when you fling the next bird” is just too much for us to ignore.

Damn you, bodily chemicals. Check out the chart below:


Mufaddal Fakhruddin is the Editor for IGN ME and thinks writing in third person about himself in an about me section is weird.

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