Iwata worried 3DS price cut may caution off gamers in buying Wii U

By on August 4, 2011

Price cut with a side effect, but “necessary” to build platform.

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Nintendo head honcho Satoru Iwata has showed concern over gamers holding back on the purchase of the Wii U, hoping the company might introduce a price cut soon, like they did for the 3DS.

Iwata called 3DS’ price slash “necessary” despite the negative side effect it will bring. He hopes the new price will bring “explosive sales” with big software titles, eventually steering the platform to a profitable year-end sales season.

“Our intention is to drastically change the trend with the great impact of the price markdown, to have explosive sales with big software titles based on the changed trend, and thereby to lengthen the life of the Nintendo 3DS for a sound platform business,” he said.

“We believe that our decision could bring the life of the platform back on its intended track.

“With regard to the influence on the Wii U, what we have to take most seriously is that the price markdown could damage the trust of the consumers who bought the Nintendo 3DS just after the launch. I feel greatly accountable for it. Our decision of the price markdown this time has a side effect that, at the launch of the Wii U, people may feel that the price might drop in the near future if they wait. Nevertheless, we have decided to cut down the price of the Nintendo 3DS as we consider it as a necessary decision now. What we will be able to do to recover the consumers’ trust before the launch of the Wii U is very important to us.”

As for the Wii U itself, Iwata said not to expect anything before March 31, 2012. Price and a release date will have to wait for some time after that.

“Since the Wii U we showed you at the E3 show in June was still in the development phase without very specific proposals on the software titles, we are going to announce the release date and the price next year when we are able to explain the specific proposals,” he said.

“Wii U will not be launched by the end of March next year, I do not intend to speak about it anymore in detail, but I would like to speak about it more when the appropriate time comes, but the Wii U is not simply a Wii with a different user interface and we are not proposing to society a performance-enhanced Wii, rather we are proposing hardware with a totally different concept and vision.”


Mufaddal Fakhruddin is the Editor for IGN ME and thinks writing in third person about himself in an about me section is weird.

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