Diablo III to use real-cash for in-game auction house

By on August 1, 2011

Because ‘people were going to do it anyway’.

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Diablo III’s in-game auction house will support players selling items, including weapons, armors and maybe even characters, for real money, Blizzard said at a press event today.

According to Blizzard’s Rob Pardo, the whole idea stemmed from the black markets in previous Diablo games. Pardo said that the developers chose to add this auction house because ‘people were going to do it anyway’, and at least in this way, it will be a lot secure.

Much like online auction sites, Diablo III’s auction house will also charge players a fee to list their items. This was done as an effort to stop players from flooding the marketplace with useless items. The auction will support auto-bidding and instant buyout options.

Blizzard will not be involved with the money, however players can choose to keep the cash to spend on the Blizzard store. A third party vendor will be involved if players wants to remove the cash, however they will be charged a small fee for that as well.

“The item-based nature of Diablo game play has always lent itself to an active trade-based ecosystem, and a significant part of this trade has been conducted through unsecure third-party organisations,” Blizzard said in a statement.

“This has led to numerous customer-service and game-experience issues that we’ve needed to account for. Our primary goal with the Diablo III auction house system is for it to serve as the foundation for a player-driven economy that’s safe, fun, and accessible for everyone.”


Mufaddal Fakhruddin is the Editor for IGN ME and thinks writing in third person about himself in an about me section is weird.

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  • Detla

    so finally blizzard is endorsing items for sale for real money?
    from what i understood , blizzard takes a cut out of items which aren’t even sold
    and gold too can be sold for real money ,

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