PS Vita in “tough position” after 3DS price drop, says analysts

By on July 30, 2011

Though, with a price tag of $249.99, the Vita can still “thrive”.

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Analysts from the gaming industry proclaim that Sony’s next-gen handheld, the PlayStation Vita, may find itself in a decisive situation now that Nintendo has decided to slash down the price of the 3DS.

During an interview with IndustryGamers, M2 Research analyst Billy Pidgeon said, “When Sony announced PS Vita pricing at $249.99, 3DS price had to come down,” adding: “PS Vita pricing feels compatible with value now, but unless the economy improves more rapidly, a price cut should come sooner rather than later.”

EEDAR’s Jesse Divnich believes Sony’s new pocket brick has been placed in a “tough position” as a result to the 3DS price cut, though concludes that within the planned price tag of $249, the Vita can still “thrive”.

“This price cut does put the Vita in a tough position. It all comes down to the content and if the Vita can deliver a library of high quality entertainment products, it should be able to thrive at the $249 price point,” said Divnich.

Elsewhere, DFC Intelligence’s David Cole believes that Nintendo’s price cut decision is an indication that the company is “feeling the heat” from PS Vita.

“I just looked at [Nintendo's] revised financial forecasts and they are ready to take a hit. They are really being aggressive. It is very unlike Nintendo to be willing to take such a loss.”

“I think what it says is that they really feel the heat from the Sony Vita. I see it as a move to protect their market share and position in handhelds. I would not call it desperation but more a very aggressive defensive action by the market leader to hold on to market position.”

PlayStation Vita is expected to hit store shelves sometime late 2011.


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