Sony to invest $20m in exclusive PSN content

By on July 14, 2011

Three years of cash boost will assist devs in creating “innovative” exclusive downloadable titles.

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Sony has unveiled its next major investment plan, confirming that a whopping $20 million will be poured into the platform holder’s Pub Fund in order to facilitate the development of exclusive titles for company’s online service, the PlayStation Network.

Originally unveiled at the Game Developers Conference back in 2009, the Pub Fund project grants developers with the extra needed budget to invest in creating innovative titles, exclusively for Sony’s PSN.

“SCEA helps with game design and marketing plans but allows the developer to own the game’s intellectual property, publish the title and set the price.”  The press blurb read.

Burn, Zombie, Burn was the first PSN title to release under the initiative. While the program succeeded in grabbing attention of indie developers, Sony plans to extend its library of exclusive content.

“Our line of PSN exclusives has had great success with titles such as Joe Danger, Critter Crunch, Flower and the PixelJunk series, and we’re excited to add new and different game experiences to this portfolio of games that can’t be found on any other game console.” Said Brandon Stander, PSN’s director of marketing.

He went on to add that the “PlayStation Network is poised to deliver an enviable line-up of exclusive and imaginative games this year, with highly anticipated first-party titles like thatgamecompany’s Journey and PixelJunk Sidescroller.”

“We’re doubling down on PlayStation Network software, and under this additional investment over the next three years, we anticipate a steady flow of high-quality titles that can’t be found anywhere else.”

Announced titles under this model include Eufloria, Okabu, PAYDAY: The Heist, and Papo & Yo.


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