New Call of Duty to be announced soon, cross-platform play confirmed
The new Call of Duty will have the biggest marketing push from Activision. Not that we expected anything less.
Much to no one’s surprise, Activision yesterday confirmed a new Call of Duty for this year. However, the publisher plans to do a great number things with the franchise, among which is the integration of cross-platform multiplayer play between console and PC.
“This year’s Call of Duty initiative will create the best… initiatives to date,” said Bobby Kotick.
“On our last call, I told you that we had formed a wholly-owned development studio called Beachhead to lead the creation of an all new connected digital universe to the Call of Duty franchise.
“This platform will include a suite of services and content plans that will unite and ignite the community like never before. The platform will support in-game integration and bring online experiences and console play together for the first time.
“It’s been in development for almost 2 years and we’re very excited about this increased value and excitement we can bring to our community through this platform.”
The game will be announced “in the coming weeks”, and will be surrounded by the biggest marketing campaign the company has ever delivered.
Activision also confirmed a micro-transaction Call of Duty game specifically aimed at Chinese gamers. However, the publisher didn’t divulge any further information on the game.
With Battlefield 3 on the horizon, Activision it seems is making sure that no stone unturned to give Call of Duty the biggest launch of any game this year. Electronic Arts surely has a tough task ahead.
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