Digital Foundry: Apple could be working on a home console
iPad 2′s A5 chipset a hint towards the future.
In an extensive technical research feature, Digital Foundry, the guys who compares multi-platform games to see which one looks more prettier, is speculating that Apple could be planning to launch its own version of a home game console.
The main point it raises is this: why did Apple bump up iPad 2′s graphics computing muscle to upto 9x times when the current hardware was doing just fine and “dominating the market”?
“Why would Apple need to introduce architecture with a 4x to 7x performance boost over an existing technology that is already dominating the market?”
“Either we are looking at a company looking to consolidate its iron grip on the mobile games market by combining its existing unparalleled developer support with state-of-the-art technology, or else iPad 2 represents the first stages of a plan to expand iOS’s reach from mobile phones and MP3 players through to tablets and perhaps in the near future, home games consoles.”
One possible way, the website suggests for Apple to enter the console market is via Apple TV which it is now currently focusing heavily on.
“There have been plenty of creditable attempts at claiming the multi-purpose set-top box market, but there has been no outright winner. Arguably, Apple has the brand presence, the games, and the music and video services to actually make it happen.”
Of course, Digital Foundry also points to recent poaching of high-level executives from Nintendo and Activision, two power house in video game business. Surely they are not in just for the mobile game market, are they?