Blizzard: Diablo III may cannibalize WoW subscribers

By on March 21, 2011

Diablo III’s “similar” feel may make a dent in WoW subscribers.

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Blizzard’s EVP Frank Pearce told Gama that if there is one game that can “cannibalize” World of Warcraft subscribers before the studio releases Titan, it will be one of their other game, Diablo III.

“It’s hard to say. I think even a shorter-term concern is whether or not we might see cannibalization of WoW players from Diablo III when we launch it, because it’s a similar type of experience,” said Pearce. “Not exactly similar, but it’s that RPG feel.”

He added: “For us, I think it’s really important that we recognize that somewhere, sometime it’s likely that someone is going to cannibalize World of Warcraft players.

“So it’s better we cannibalize them ourselves than let someone else do that, because if we cannibalize them ourselves, they’re still a Blizzard customer.”

True that. It’s all in the house, after all.


Mufaddal Fakhruddin is the Editor for IGN ME and thinks writing in third person about himself in an about me section is weird.

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  • Niceguy

    Looks like Frank only just learned the word “cannibalize” and likes it. Using it once in a sentence might’ve been thought of as too m uch but twice in the same sentence? Cannibalizing!!

    • Mufaddal Fakhruddin


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