Blizzard: Diablo III may cannibalize WoW subscribers
Diablo III’s “similar” feel may make a dent in WoW subscribers.
Blizzard’s EVP Frank Pearce told Gama that if there is one game that can “cannibalize” World of Warcraft subscribers before the studio releases Titan, it will be one of their other game, Diablo III.
“It’s hard to say. I think even a shorter-term concern is whether or not we might see cannibalization of WoW players from Diablo III when we launch it, because it’s a similar type of experience,” said Pearce. “Not exactly similar, but it’s that RPG feel.”
He added: “For us, I think it’s really important that we recognize that somewhere, sometime it’s likely that someone is going to cannibalize World of Warcraft players.
“So it’s better we cannibalize them ourselves than let someone else do that, because if we cannibalize them ourselves, they’re still a Blizzard customer.”
True that. It’s all in the house, after all.
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