“Guitar Hero” dead, Activision discontinues the franchise
Series canned by Activision to seek more resources toward its key brands.
Activision Blizzard Inc. has made the reports of its annual and Q4 2010 earnings. According to the initial statements, the company has slipped plans for some of its 2011 projects.
Activision has confirmed that it’ll cease publishing the new Guitar Hero game for this year. The publisher has scrapped plans for the renowned brand, as they have to carry on their focus on “the development of a best-in-class digital community surrounding the Call of Duty franchise” and products that will offer them with the “greatest competitive advantages”.
According to CEO of Activision Blizzard, Bobby Kotick, “Due to continued declines in the music genre, the company will disband Activision Publishing’s Guitar Hero business unit and discontinue development on its Guitar Hero game for 2011. “
Furthermore, Activision has stated that it took the decision to discontinue the progress for upcoming free-roaming game, True Crime. “The company also will stop development on True Crime: Hong Kong. These decisions are based on the desire to focus on the greatest opportunities that the company currently has to create the world’s best interactive entertainment experiences.” CEO Kotick said.
Other cancelled titles include DJ Hero and the next skateboarding Tony Hawk game. CFO Thomas Tippil confirmed the company doesn’t have any plans for music or skateboarding games in 2011.
From here, Activision affirms and conclude that they “will continue to invest its capital and resources in the significant opportunities afforded by online gaming worldwide and will reduce its exposure to low-margin and low-potential businesses.”
By distorting down the music genre, Activision hopes to allocate more resources toward its key brands like Call of Duty, alongside other assets from Blizzard and Bungie.