Take Two not interested in annualising big titles
Publisher won’t go the Activision way.
Although more and more publishers are looking to annualise big franchise releases (see EA with Need for Speed, Ubisoft with Assassin’s Creed) and some (Activision with Call of Duty) have attained huge success with the business model, Take Two is apparently least interested in annually releasing its recognized titles like Grand Theft Auto and Red Dead.
Speaking at the Reuters Global Media Summit, Take Two president Strauss Zelnick said annualising games threatens their quality and risks burning out consumers.
He added that the publisher no longer needs to rely on the Grand Theft Auto series as its sole source of profit.
“We don’t have any structural impediment to being profitable in a given year.”
BioShock 2 and Red Dead Redemption provided healthy sales for Take Two this year. High profile releases set for next year are L.A. Noire, Duke Nukem Forever and (according to analyst Mike Hickey) Max Payne 3.
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