Black Ops beats Modern Warfare 2 in opening day sales
Takes over as the biggest entertainment launch ever.
There’s just no stopping the Call of Duty steamroller, is there?
Activision has revealed that Call of Duty: Black Ops has surpassed last year’s Modern Warfare 2 to become the world’s largest ever entertainment launch, netting $360 million in opening day revenue in the UK and North America alone. That’s $50 million more than Modern Warfare 2 made in the same regions on the first day of its release last year.
It’s now the second consecutive year that the Call of Duty franchise has set day one launch records across all forms of entertainment, Activision is keen to point out.
The publisher estimates that 5.6 million copies were sold in the UK and North America during the first 24 hours of the game’s release on November 9.
“There has never been another entertainment franchise that has set opening day records for two consecutive years and we are on track to outperform last year’s five-day global sales record of $550 million,” said Activision CEO Bobby Kotick.
“The game’s success underscores the pop culture appeal of the brand. Call of Duty: Black Ops is the finest game that Treyarch has ever made and raises the bar for online gameplay by delivering the deepest and most intense Call of Duty experience yet. The Call of Duty franchise has over 25 million players around the world that are engaged in billions of hours of online gameplay, and we are committed to supporting them with new content and features on a more frequent and regular basis.”