[GAMES 10] Interview with Mike Perry, MENA PR Manager, Ubisoft

By on September 17, 2010

We discuss the growth of GAMES and how Kinect and Move will affect Ubisoft.

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First Impressions
My reaction is

MEG: With all the new motion control technology, are you guys leaning towards any specific platform in terms of lead development for a title?

MP: I think like all developers we understand that the quote-unquote casual market is important and it’s bigger than the mainstream market, and both the Kinect and Move are both good tools to try and access that market. Just like the Wii has shown that they can sell so many units it’s unbelievable, but then how many of those people are still actually buying games; is it just sitting there under their TV as a novelty item, who knows? So, I don’t know if Ubisoft has a preference on how they like to do things, but I think we’d like to back all the horses.

MEG: There are a lot of titles on display here, but apart from Ubisoft, what is the one game that you’re really looking forward to?

MP – I was watching the Formula 1 game from Codemasters and that looks like a lot of fun, so looking forward to that. I’m really excited about trying out Move though, I don’t know if there’s enough titles really, and I don’t know how they’re going to use that for the PS3 as an entertainment unit because I use my PS3 to play Blurays and streaming videos, so it’ll be interesting to see how they link that in. But yeah, just trying Kinect, I mean everybody sees it and they’re not sure if it’s going to be functional enough. I had a quick go on it, but not enough to make up my mind. And to appeal to the more hardcore gamers, they (Microsoft) need to link this into Xbox Live however they can.

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From auditing to editing, I now test and analyze the latest gadgets and games instead of the latest financial statements. Both jobs are equally intense and rewarding. When I'm not burning up hardware in the name of science, you'll find me nuking in DOTA 2 or engineering in TF2.

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