Blog: The hottest game launch of the year
StarCraft II is finally here and it’s glorious.
Over 400 gamers thronged to the midnight launch of StarCraft II for what will easily go down as one of the most memorable gaming moments in Dubai.
Possibly the biggest game launch since World of Warcraft: Wrath of the Lich King (and in many ways better), the 26th July launch at Emax had gamers drooling at the chops to get a hold of one of the hottest games of this year.
We loved what Emax has done to prepare for the event. Not only was the Mirdif City Centre outlet cascaded with StarCraft II artwork, there were also plenty of activities to keep the fans busy — A LAN setup in the middle of the Emax store with the original game on display to drive a sense of nostalgia, a cutout of Jim Raynor where you can stick your head in and get a picture to take home with you, free cupcakes and coffee for registered fans plus lots of seats around for those who wanted to sit down and have a chat.
We loved that they didn’t go for the conventional ‘stand in a queue for hours’ gimmick but rather gave fans a chance to interact with each other.
If you were present at the launch, check out our ace reporter Nick Rego’s coverage of the event here.
Here are a few pics: